International Young Talent Music Competition, Istanbul was held for the first time in May 2015. BT Music and Performing Arts, the organizer of the competition, received support from the Istanbul Foundation for Culture and Arts, Istanbul Besiktas Municipality and the European Union Music Competition for Youth in initiating the competition.
The Young Talent International Music Competition serves to discover and promote young musicians both with a desire of hobby or professional music education, and to give them the opportunity to exhibit their talents. The competition is a strong advocate of the importance of music education on an international platform.
The easy to access digital platform custom created for the competition, enables thriving musicians to receive recognition from a large audience, not ordinarily possible in conventional ways. The integration of public voting in the system, proved to be a big success in creating an international community of musicians and music supporters. To have your performance viewed by thousands is a great pride and motivation for any performer.
The website of the competition, www.ugy-istanbul.com/en has been visited by more than 160,000 people, viewed more than 600,000 times. The duration of time during in visits, was from 4 minutes on cellular phones to 6 minutes to computer or tablets. The evaluation system is constructed to have %60 jury, and %40 public voting. The highest score out of 100 receives the Grand Prix award. The highest score received by the top 3 competitors will be granted a performance opportunity at the closing ceremony. The competitor with the highest public vote, and the youngest competitor in each category will receive a surprise prize. The top 3 winners, most voted competitor and the youngest competitor will have live performance opportunity at the awards ceremony.
The competition is open to all international young students of piano and other instrumentalists up to age 13, studying musical genres and instruments of Western, Eastern, Traditional and Folk, training as an individual or ensemble.